Thursday 17 August 2017

DANNY WISE : History of Trademark






 History of Trademark



The Story of the trademark Danny Wise 
 is not only the tale of a commercial and fortunate course, but the story of  desired  success , a singular example of a professional word whereas the business increase spring in a sole way the extraordinary  presence of the stylist.
The creation of Wise, in fact,  are not only permeated of strong devising capability, but those creations live… through  him, the best seller of himself, a rapacious conqueror of preys to dress with a color or an idea… a piece of his own life.
A life which has its deep roots in the warm sicilian colors as in the sparkling cromaticism of Florida, the French Class, places wich will remain forever engraved in the immaginary of the stylist .
An adolescence experienced with sports, the hard ones, those to form the muscolature of mind and rigore of heart.
Than, turning all upside down, a way along the most famous catwalks of the world wearing.

Only for a while. Ideas of others.
Years go by, worming out the profession of celebrated stylists that steal hisface to him, years
Full of photography’s as testimonial of prestigious trademarks. From those clickson, his eyes made a hole into the immage, searching for you, telling you to wait for the moment when Wise woul discover within himself the strenght of a taken out profession, later on, with the security of a man used to be among the people for the people.Wise is a predator, he steals you a thought, a movement, a piece of heart, but in exchange for i the sews on you a second skin; he loves woman, but he’got a weakness for those who, in a detached way, passed by his shop windows at Montapoleone, woman that have already got all, and he’ disposed to acquire and to dress them forever.
The Story of his success is made of an impossible quickness, but only for those who do not know his great capability to sell himself, Pragmatic and sensitive,  genius creative and organizional, quality hardly to make them living, togheter, but qualities which worked well, and, in only a fews years, made him the present of an atelier in foro Bonaparte, a shop in Montenapoleone and a lots of international clients.
In this context the texile art of Wise finds great appraisers ; it is a production rich of glamour,
 Realized with precious textiles and executed with high tailoring techniques in a workroom situated in the heart of his home, watched over and caressed by strict eyes .
Boutique, Couture, Haute Couture, three ways of an only universe made of a manically search of craft made, with the flavour of the best tradition.
In his atelier one can breathe a refined simplicity together with the smell of texiles relaxing along the table where nervous designs are born, design that will find their measure only when those forms, just sketched out, become cloth after being pinned down around an old tailor’sdummy made of red velvet. Even his fashion shows, for choice never included in official performances, have always been unforgettable events.
Danny Wise therefore is a refined creative who thinks up handmade creations which are a cult for those people that do wear and love them for years, creations designed to be international and of a chic without frontiers.
Believing in this trademark means , to those who take the opportunity today, to accompany a new myth in the newborn millennium.